Learner Description: this activity is designed for high-school students of IB Business Management
Topic of the syllabus: Product
This jigsaw activity is a cooperative learning activity where you will do inquiry on an international trade topic in a group. Each one of you will become an expert on their group's topic. Then you will join together with other students and will teach them your topic and they will teach you theirs. This activity is based on the Elliot Aronson's Jigsaw Classroom model.
First you research the topic assigned to your home group. There will be 4 people in each home group. Count from 1 to 4. Your number determines which expert group you are in. So, all of the ones will be together in expert group 1, the twos will be in expert group 2 and so on. Work in your expert group to learn about the assigned aspect of the topic of Product. Answer the questions related to your expert group topic. After all of the expert groups have finished, return to your home group and teach to the others your topic. They will teach you theirs in turn.
Group number | Topic & Questions | Resources/Link: |
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Expert Group 1 | Innovation: Why is innovation important in our age of rapid technological development? What are some problems of R&D that businesses face?
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Expert Group 2 | Product Life Cycle: What is the relationship between the product Life Cycle and the Marketing Mix? Give examples of products in decline. Describe appropriate extension strategies? Analyse the relationship between the product |
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Expert Group 3 | Product Portfolio analysis: What is one of the business tools to analyze a firm's product Portfolio analysis? Applly the BCG matrix to the case study of Nestle? Use the BCG matrix to help in developing |
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Expert Group 4 | Brands and branding: Discuss the importance and role of branding for businesses? Distinguish between different types of brand? Analyze the role of branding in a global market- advantages and disadvantages of a global brand for the business organzation. |
Importance and role of branding The Importance of brand in the digital age |